In the digital world, content is king. It is surprising how so much can be achieved with the help of good content. Great quality content delivered through the right channels at the right time can be very influential. When we talk about content platforms, they all have a story to tell. The way they tell the story and the way the consumers interpret the story are all that matter. Podcasting is growing to be one of the most critical ways to tell a story.
While many have started using images, videos to get their stories across, podcasting is something that has remained significant for quite some time. There is a traditional touch to this modern way of story-telling and it has made podcasting a critical content sharing approach.
The way people use podcasts and the time they spend with podcasts are very much different from the way they consume other content. To read a blog or to watch a video, the consumer’s full attention is required. But with podcasts, they could be downloaded and listened to on the go. Without having to strain their eyes, they can listen to podcasts when they are busy doing other things. So in most cases, consumers have been noticed to be willing to spend more time listening to podcasts than the time spent on consuming other types of content.
Now it is all about streaming live content. There is internet on the smartphone and there is internet even on the TV. So people now have more choices and catering to this increasing demand there is also an increase in the number of channels that assist distribution. Podcasting has also been made simpler as there have been many new platforms that make it easy and affordable for sharing and distributing podcasts. So expanding the listener base can be done quickly without having to spend too much money as well.
VR or virtual reality has heavily influenced the podcasting zone. There are many companies that host VR podcasting services. This makes it easy for the podcast creators and the listeners as well. With a more immersive experience, with fewer distractions the impact of the podcast can be enhanced. VR podcasting is a new way of delivering online conferences from anywhere.
When you talk to the audience on a stage it is hard to predict the response simply by looking at the expressions on their faces. If you would like solid feedback then podcasting can offer you that. Podcasting is a way to create a scalable stage for yourself. And in this, you would be able to perform quick analytics to understand the number of people who actually liked the podcast or were influenced by it in some way. You can learn this from the number of downloads, a number of shares, and other such parameters.
Podcasting might still occupy only a small part of the content realm, but it is growing. There has never been a dull moment. Given that there are numerous applications of podcasting it is good to embrace this content distribution approach.