Musicians these days can benefit a great deal from the digitization of music and the ease of getting their music to make money online. Gaining popularity and finding all the best opportunities can happen if the musician is able to put social media to good use.
To begin with, come up with a catchy, easy to remember social media identity for yourself. It should be a fun and quirky name that would make people notice you. Once you have created an identity to maintain the similarity across various social media platforms. Of course, relying on a single social media channel is not enough. When you have a branding strategy, when you are able to establish your personal brand identity online and retain it in all your social media pages, then it would make it easier for your fans to find you. Use the profile page to add links to your website, if you have one and provide your social media links on your website as well.
There are various social media channels specifically targeting those who wish to share music with others. These are platforms that allow users to record a short video or audio clips and share them publicly or with their friends. Using the best props, finding catchy content, and regularly uploading content can improve the chances of increasing your fan following in social media channels. Get ideas from your peers and their social media pages and come up with strategies that would make you stand out from the crowd. There are many who gained popularity instantly simply by becoming a social media sensation. In fact, with the growing trend of influencer marketing if you are able to establish yourself as a strong influential social media personality you can get your music to reach even the farthest corners of the world. And you can also make money in this process.
There might be artists who perform in the same genre. There might be influencers who are already popular. Try to collaborate with these artists to grab the attention of the audience. This would be a great start to establishing your social media presence. You can mutually benefit each other in this process.
Relevant content posted at the relevant intervals
Choosing the right social media platforms would definitely be the first step. But then not all social media channels are the same. The type of audience that use them and the way the content is interpreted all vary from one channel to the other. To create and curate relevant content for each social media channel you use. Post more than just music. Getting your music out there is definitely your prime objective but has a good mix of other content so as to keep the channel interactive. Also, make sure that you neither post too frequently nor post too little. Engagement of the audience is essential to ensure that they keep coming back. Encourage them to provide feedback and acknowledge every feedback you receive. This would be a great way to improve your approach and to create an impact using social media.